Creative Director

Named the PRCA’s Industry Leader of the Year 2016, Pam is the co-founder and Creative Director of Wire.

With only £1000 to invest and a six-month baby at home, she launched the agency seven years ago with her business partner, Lee and has since grown it to become one of Scotland’s most successful independent marketing agencies.

Leading a team of 27 people, she delivers award-winning work for some of the country’s greatest brands, including Tennent’s Lager, Jura, BAFTA Scotland, National Lottery, Graham’s the Family Dairy and the SFA.


"I’ll be looking for big ideas that have been seen by the right people in the right places. Those who’ve mixed insight and imagination together to create something unmissable. I want three things in particular: campaigns that have connected with their audience, have demonstrably delivered against objectives and haven’t been afraid to break the mould."

Judging panel

Greig Anderson

Creative Director
Freytag Anderson

Gerry Farrell

Creative Fixer
Gerry Farrell Ink

Corey Stewart

Head of Agency & Creative Director

Pam Scobbie

Creative Director

James Cross

Creative Director
BBC Creative

Daniel Evans

Creative Director
Leo Burnett