Executive Creative Director
Liquid Agency

Liquid, has a passion for great design, clever marketing and cutting-edge digital work.

Based in Liverpool, the company operates on a national stage from a regional base. Over the past 15 years, they’ve offered their experience and expertise to some of the UK’s top food & drink and fashion brands. Continuously providing creativity, fresh ideas and innovative strategies has led Liquid to becoming one of North West’s leading creative agencies,

Steve McGauley founded the company in 2000 and has over 20 years design experience. Steve is responsible for all aspects of the development and delivery of campaigns and oversees every project that comes into the Liquid studio. Steve’s experience spans across many sectors. He’s delivered creative campaigns for a host of high profile brands including the Ben Sherman, Warburtons, Asics and Levis.


“I’m honoured to be judging this year’s Cream Awards. Every year the awards provide a great opportunity for some of the best talent in the UK  to showcase their incredible work. I’m very much looking forward to the judging process and expect to come away completely inspired by the 2016 entries."

Judging panel

Nick Cadbury

Founding Partner & Creative Director

Steve McGauley

Executive Creative Director
Liquid Agency

Lisa Nichols

Executive Creative Director

Neil Sheakey

Design Director – Brand and Design

Malcolm Stewart

Creative Director